Medline Industries: DME Showroom
What is the best way to educate your customers on how to become “best practices” retailer?
Build your own store and show them how it is done! Medline offers over 100,000 products to their customers, who are primarily small, independent stores. To help these retailers boost sales Medline turned to Design Trolley to create a store on their corporate campus.
Emphasis was placed on creating basket sales with smart product adjacencies, creating stories around certain patient conditions such as diabetes and asthma. The store tells a narrative to what it provides, products that can significantly improve a customer’s life.
As a result, every year Medline brings hundreds of its customers and reps through the store and they in turn are educating the industry on how to get their life changing products into the hands that need them.